Small Spoon Labs is a family incubator run by two partners — Paige and Kara — building technology-forward projects that reflect how we actually want to live and work.
This lab didn't start with a business plan. It started the way most good things do — two people talking late at night about what matters to them, what they wish existed, what they'd build if they had the time and the right person next to them.
Turns out, we had both.
Small Spoon Labs is where those conversations go when they're ready to become something real. We're not in a hurry. We're not chasing a funding round. We're building things that are useful, values-driven, and made with technology — because that's what we know and love.
The name comes from something intimate and small. That's intentional. Everything here starts close.
Every project here starts with a real question we asked ourselves. This one started with a conversation we needed to have.
A private alignment tool for couples. Not a legal document — just a structured way to figure out what you both actually want, before the paperwork begins.
We built it because we needed it. Moving in together, planning a future — there are conversations that are awkward to start and important not to skip. Before We gives them a shape.
You each answer the same questions privately. Then you see where you agree, where you're close, and what's worth talking through with an attorney before it becomes a conflict.
Try Before We →Paige is a marketer, founder, and chronic builder — currently leading growth at Mobius Risk Group and building Margo, a marketing OS for small businesses. She's spent 15+ years helping companies at the intersection of technology and growth figure out who they are and how to talk about it.
She's also a professor, a startup advisor, a podcast host, and — most importantly for this project — someone who genuinely believes that the best products come from deeply understanding the people who need them.
Kara is a storyteller, strategist, and CEO of VAULT — a company reimagining how artists and creators build financial sustainability on their own terms. Before that, she led marketing at TrackMaven and Skyword, and spent time in the film industry, which explains a lot about how she thinks.
She's a Rice grad, a proud Texan, and someone who believes that the right infrastructure — whether it's a piece of technology or a business model — can fundamentally change who gets to win.
We'll send an occasional email when something worth sharing comes out of the lab. No newsletters, no marketing. Just the real thing.
We won't share your email or spam you. Promise.